$ave Thousands Buying Your Next Car
Confessions of a Former Car Salesman

Professional Endorsement

With 5 years of experience in the automobile sales industry, I’ve held every position from working the used and new sales floor, to finance manager, to general manager over the entire dealership. I found that most buyers don’t have a clue about what goes on behind the scenes, and they wouldn’t know if they’d gotten a good deal or not. Simply put, I made money on what my customers didn’t know.

When anyone asks me how to get the best deal when buying a car, I tell them to know ahead of time what they want, what it costs, what they would be willing to pay, and to never negotiate with a dealer.

Ron’s Six-Step Approach gives you this same information in an easy-to- understand, step-by-step approach that everyone can use. He also includes easy-to-use forms to help you with each step, from deciding which vehicles will best meet your needs, to deciding how much your trade-in is really worth, to making an offer to the dealer.

This book gives you the same inside information I taught my managers and sales staff to use on every customer they dealt with. If you want to have a real chance at saving money on your next car, this is the approach I recommend.

Damon Doran
Allen, TX

Professional Endorsement

Having worked in both new and pre-owned vehicle sales, I experienced first hand the kind of training Ron talks about in this book. We had monthly training sessions geared towards moving the buyer quickly through the process and into the finance office. That training was fully based on the fact that the vast majority of buyers had no idea of what to expect, what was happening to them, or how to take control of the negotiations.

Ron’s six-step approach to purchasing a vehicle puts the decision-making power back in the hands of the buyer. Anyone armed with this knowledge, and an understanding of the negotiating process, is the last thing a new or used car sales person wants or expects from perspective buyers.

Knowledge is power, and with this book, you will be a powerfully informed buyer.

Roger Lively
Dallas, Texas

Don’t be at the mercy of the car dealers.
Remember, buying a car should be all about you!